“I had a woman send her male friend to me, not a young man, and we worked on how to treat a woman socially,” she said. “He lived alone, so he was attacking his food and he really didn’t understand that he should open a door for a woman, things like that.”

In Vancouver, Ms. Hannan said her service is unique because she addresses not only behaviour and style, but also home decor. Upon arriving at a client’s home, she goes through their every possession and grills them about where they keep detergent, whether they have cologne, if they know what’s under the sink and how long it’s been there.

“In my experience with my past boyfriends, their attention to detail is not the same as a woman’s,” she said. “A woman is looking for things that men just don’t think about, like whether or not they have clean towels.”

Tom, a 33-year-old call-centre manager who didn’t want his real name used because his friends would make fun of him, said Ms. Hannan bought him towels as part of his styling process.

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Globe and Mail

“A woman is looking for things that men just don't think about, like whether or not they have clean towels."