“My friends kept saying you gotta make your apartment look nice because you’ve got a good job and you’re a cool guy, but your place looks like you’re still in university.”

Ms. Hannan cleaned his apartment and then took him shopping for a new wardrobe to rid him of his baggy jeans and oversized T-shirts, as well as accoutrements for his now very grown-up digs.

“One of the reasons I did it was there was this girl I was starting to hang out with, and I was a bit self-conscious about my place,” he said. “I’m dating her now. I think she was impressed that I had some wine.”

Ms. Hannan said it can take her from two days to two weeks to overhaul a bachelor, and some are harder to change than others.

Many of her clients seem to be dedicated packrats, reluctant to get rid of their 1979 Saskatchewan Roughriders sweatshirt, collection of mini alcohol bottles or really, really Old Spice.

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Globe and Mail

“A woman is looking for things that men just don't think about, like whether or not they have clean towels."